Case studies of famous brands and which explore how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.
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Case studies of famous brands and which explore how their brand images were built using a combination of savvy marketing, brilliant advertising and groundbreaking design. Interviews by Joe Duffy with the clients and designers and creatives behind the famous campaigns. Readers will also see how creatives and designers tackled each brief and found a solution, like creating a new logo for the Bahamas or launching the MINI Cooper in the U.S.
Read Less
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780929837253.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780929837253.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780929837253.
