This agency's quick, powerful, emotional approach (they call their uncluttered, often-humorous ideas "brain darts") has propelled them straight to the top, making this book a must-have resource of trade secrets for everyone involved in international advertising. It's an inside look from a team that's been there; 30 percent of the firm's work is in languages other than English. The firm is based in Miami, Florida.
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This agency's quick, powerful, emotional approach (they call their uncluttered, often-humorous ideas "brain darts") has propelled them straight to the top, making this book a must-have resource of trade secrets for everyone involved in international advertising. It's an inside look from a team that's been there; 30 percent of the firm's work is in languages other than English. The firm is based in Miami, Florida.
Read Less
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Seller's Description:
Fine in Near Fine dust jacket. 1564965651. Color and black and white illustrations throughout. First printing. Fine in a near fine (short closed edge tear in lower corner of front panel) dust jacket.
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Seller's Description:
BOOK NEW. DUSTJACKET NEW. 4to-over 9¾"-12" tall. AN EXTREMELY CLEAN, ATTRACTIVE COPY WITH A BRIGHT, BEAUTIFUL DUSTJACKET IN NEW, GLOSSY BRODART. 1ST PRINTING. NO PREVIOUS OWNER MARKINGS. Lavishly illustrated in color. GIFT GIVING CONDITION.
