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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others - Kord Murray, David
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Most of us think that outstanding success derives only from groundbreaking innovation. But we're wrong. In fact, many of the most successful business ideas of our time have come about when someone has borrowed and adapted an idea from somewhere else. In "Borrowing Brilliance", David Kord Murray explains exactly how you can do the same. He demonstrates conclusively that new business ideas are simply combinations of existing ideas and then sets out to show how you can solve current problems and create new opportunities by ...

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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others 2010, Random House Business Books, London

ISBN-13: 9781847940193

Mass-market paperback

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others 2009, Random House Business Books, London

ISBN-13: 9781847940179

Hardcover