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Book Clubs and Book Commerce

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Book Clubs and Book Commerce - Norrick-Rühl, Corinna
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In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons ...

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Book Clubs and Book Commerce 2020, Cambridge University Press, Cambridge

ISBN-13: 9781108708814

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