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Blind Spot: Illuminating the Hidden Value in Business

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Blind Spot: Illuminating the Hidden Value in Business - Diller, Steve, and Shedroff, Nathan, and Sauber, Sean
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Distracted by traditional metrics and mounting access to data, leaders are blinded to what it actually takes to create greater value for their businesses: meaningful, long-term relationships with their customers. In Blind Spot, you'll learn how exceptional organizations-from Disney to Instagram--innovate and sustain valuable, productive customer relationships. Blind Spot's lessons deliver a groundbreaking perspective shift and win-win approach for your customers, your business--and even your shareholders.

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Blind Spot: Illuminating the Hidden Value in Business 2016, Two Waves Books

ISBN-13: 9781933820699

Trade paperback