'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity ________ Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed ...
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'Essential insights into the character of human choice and decision-making.' ROBERT CIALDINI, author of Influence A Malcolm Gladwell, Susan Cain, Daniel Pink and Adam Grant NEXT BIG IDEA book club read about how to avoid the pitfalls of too little, and too much, complexity ________ Our brains are hardwired to sort, categorize and draw lines. It's how we navigate the infinite kaleidoscope of everyday information. But imagine failing an exam by a mere 1 per cent. Or being caught speeding at just 1 mph over the speed limit. It doesn't seem fair. And yet we have to draw the line somewhere, we say, even though lines can be unhelpful or even dangerous when drawn where they aren't wanted, or in too thick a hand. By thinking in terms of ' 'them' or 'us' and 'this' or 'that' we isolate ourselves from ideas we don't agree with and people who are not the same as us. We fail to listen to the other side of the argument and beliefs become increasingly polarized. Intolerance and extremism flourish. While the human race has survived by thinking in black and white and making binary decisions, such thinking might also destroy us. We may not be programmed to think in shades of grey, but it's the colour of our cognitive future. In this ground-breaking exploration of how our brains work, Oxford University psychologist Professor Kevin Dutton explains that by understanding the nature of our black and white thinking we are better equipped to negotiate life's grey zones. And that, by doing so, we will make subtler and far smarter decisions. __________ 'Fascinating, important and entirely convincing.' SIR PHILIP PULLMAN
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Seller's Description:
Good. No dustjacket. Marks/some knocks to cover. Clippings from dustjacket stapled in at front. Content very good. Intended for college/higher education audience.
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Fair. This copy has clearly been enjoyed-expect noticeable shelf wear and some minor creases to the cover. Binding is strong and all pages are legible. May contain previous library markings or stamps.
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Library sticker or other marking â€" otherwise in Very good/Like New condition. Somewhat damaged. May have bumped corner, torn or missing dust cover, folded pages, light dust soil, remainder mark, price sticker, other damage, or be bent. 99% of orders arrive in 4-10 days.
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Fine. Trade paperback (US). Glued binding. 400 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.