Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.
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Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.
Read Less
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Seller's Description:
This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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Seller's Description:
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Seller's Description:
Used-Very Good. This book is the perfect companion to its award-winning predecessor The Mac is not a typewriter. Robin Williams picks up where the best-selling typographic primer left off, using her lively style to define the principles governing type and explain the logic behind them, so you can understand what looks best and why. Each chapter covers a different type secret, including use of evocative typography, tailoring typeface to project, spacing, puncuation marks, special characters, fonts, justification, and much more. Think of this as the typography equivalent of Strunk and White's The Elements of Style. This little book not only defines the principles governing type but explains the logic behind them so readers can understand and see what looks best and why.
