When Silicon Graphics (SGI) simultaneously announced its first quarterly loss in earnings and the departure of its visionary founder and CEO, the high-flying computer company faced a major crisis. But SGI managed to weather the storm, retain its top talent, and maintain its morale. How did they do it? "Beyond Spin" describes the corporate communications system, strategy, and philosophy that saw the company through this difficult period.
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When Silicon Graphics (SGI) simultaneously announced its first quarterly loss in earnings and the departure of its visionary founder and CEO, the high-flying computer company faced a major crisis. But SGI managed to weather the storm, retain its top talent, and maintain its morale. How did they do it? "Beyond Spin" describes the corporate communications system, strategy, and philosophy that saw the company through this difficult period.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0787945501.
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Fine. Trade paperback (US). Glued binding. Cloth over boards. 288 p. Contains: Unspecified. Jossey-Bass Business & Management. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. Cloth over boards. 288 p. Contains: Unspecified. Jossey-Bass Business & Management. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
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New. Through the story of Silicon Graphics, this text demonstrates how corporate journalism can help companies weather sudden PR shocks and remain open, flexible, and innovative. It also describes the corporate communications system, strategy, and philosophy that helped the company face a major crisis. Series: A Jossey Bass title. Num Pages: 256 pages, black & white illustrations. BIC Classification: JFD; KJC; KJP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 18. Weight in Grams: 446. 1999. 1st Edition. Paperback.....We ship daily from our Bookshop.