Everything you need to know to create "Better Brochures, Catalogs and Mailing Pieces" -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising ...
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Everything you need to know to create "Better Brochures, Catalogs and Mailing Pieces" -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitable
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Seller's Description:
Very Good. Very good paperback. Pages are clean and unmarked. Covers show very minor shelf wear.; 100% Satisfaction Guaranteed! Ships same or next business day!
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Good. Trade paperback (US). Glued binding. 128 p. Audience: General/trade. Subtitle: "A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less"
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Good. Ex Libris. 8vo-7¾"-9¾" Tall. Wraps have light wear, spine is unbent. Pages are clean with no markings in text. Prior owner stamped front reverse and bottom sheet edges.
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