Bending Spines examines the full range of persuasive techniques used by Nazi Germany and the German Democratic Republic, and concludes that both systems failed in part because they expected more of their propaganda than it was able to deliver.
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Bending Spines examines the full range of persuasive techniques used by Nazi Germany and the German Democratic Republic, and concludes that both systems failed in part because they expected more of their propaganda than it was able to deliver.
Read Less
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Seller's Description:
Like New. Size: 9x6x1; Unread and unopened! "Professor Bytwerk's excellent book, Bending Spines, signals a revival of interest in the neglected study of propaganda....his brilliant study highlights the twin dangers at the core of all such programs. First, that propagandists end up believing their own lies; and second, that the targets of both external and internal propaganda become increasingly cynical as ideology and reality diverge. Bytwerk's archival and field research is impressive. He did research in the GDR before the Berlin Wall came down and he writes with authority and deep understanding....I predict that this comparative study of Fascist and Communist regimes in Germany will be hailed as the definitive work on this subject. " ANDREW KING, Hopkins Professor of Communication, "Although the propaganda of Nazi Germany and the German Democratic Republic were diametrically opposed to one another, Bytwerk's Bending Spines compellingly demonstrates that these two sets of rhetorical messages were far more alike than they were different." The College of Wooster "Randall Bytwerk has brought the same sure understanding of rhetoric and history to Bending Spines that distinguished his award-winning study of Nazi newspaper magnate Julius Streicher. At every point, his careful judgment and indefatigable research deepen our comprehension of the two totalitarian dictatorships that took root on German soil in the twentieth century. It is a splendid and splendidly revealing book that sheds new light on the quasi-religious dimension of propaganda-and how it manifests itself from culture to science to sports." JOHN RODDEN, author of Repainting the Little Red Schoolhouse: A History of East German Education and Textbook Reds: Schoolbooks, Ideology, and Eastern German Identity.
