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Behavioral Economics and Public Health - Roberto, Christina A (Editor), and Kawachi, Ichiro (Editor)
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Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an ...

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Behavioral Economics and Public Health 2015, Oxford University Press, USA

ISBN-13: 9780199398331

Trade paperback