The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. At the crux of Basic Marketing by Perreault and McCarthy is the ...
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The 15th Edition of Basic Marketing by Perreault and McCarthy builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Over many editions there has been constant changes in marketing management and the marketing environment. At the crux of Basic Marketing by Perreault and McCarthy is the thorough integration of the latest marketing themes, topics, and examples - all of which have been carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and the complete coverage of special topics like technology, ethics, global, relationship marketing, and services.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. CD-Rom included Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 2250grams, ISBN: 9780072947038.
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Seller's Description:
Very Good Condition. The text is clean, the cover has several tiny "dings" to the corners. Has NO CD Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072947039. ISBN/EAN: 9780072947038. Pictures of this item not already displayed here available upon request. Inventory No: 1560767663.
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Seller's Description:
Very Good Condition. The text has highlighting, the cover has tiny corner scuffs and light wear. Includes Registration Code. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072947039. ISBN/EAN: 9780072947038. Pictures of this item not already displayed here available upon request. Inventory No: 1560767718.
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Seller's Description:
Very Good Condition. The text has some highlighting, the cover has small corner scuffs. Has NO CD. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072947039. ISBN/EAN: 9780072947038. Pictures of this item not already displayed here available upon request. Inventory No: 1560768163.
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Seller's Description:
Good Condition. Appears to have clean text. Has noticable shelf and corner wear. Has stickers on spine and back cover. Binding is in very good condition. Includes CD-ROM. Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0072947039. ISBN/EAN: 9780072947038. Pictures of this item not already displayed here available upon request. Inventory No: 1560782968.
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Seller's Description:
Good. Good condition. 15th edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.
