Sharing the proven and practical methods that have helped Fortune 500 companies bring breakthrough products and services to market, innovation consultant Mark Sebell offers insights for every company grappling with the "dark night of the innovator". This book uses case studies from Sebell's premier client companies to examine strategies that really work to bring successful innovations to market.
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Sharing the proven and practical methods that have helped Fortune 500 companies bring breakthrough products and services to market, innovation consultant Mark Sebell offers insights for every company grappling with the "dark night of the innovator". This book uses case studies from Sebell's premier client companies to examine strategies that really work to bring successful innovations to market.
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Ex-library usual stamps and markings Good condition but not perfect, Cover has minor nicks and tears, spine shows some creases from use. Ask Questions and request photos if your buying for the cover and not the content. Items are uploaded with their own individual photo, but when Multiple Items are for sale only one representative photo may be shown. Actual Photos are availible upon request.
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