In this informative book, Dr. Elaine Williams-Morgan explores social media, one of the greatest innovations of our time, chronicling its development from the early beginnings to the current time when there are over two hundred social networking platforms. The book highlights the disruptive character of social media and its commonalities with other disruptive technologies. The disruption is being experienced across a range of industries, including music, advertising, and the traditional media, as journalists, educators, and ...
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In this informative book, Dr. Elaine Williams-Morgan explores social media, one of the greatest innovations of our time, chronicling its development from the early beginnings to the current time when there are over two hundred social networking platforms. The book highlights the disruptive character of social media and its commonalities with other disruptive technologies. The disruption is being experienced across a range of industries, including music, advertising, and the traditional media, as journalists, educators, and businesses take advantage of the critical mass that this innovation delivers. It outlines the avalanche of social media platforms available to users, led by Facebook, YouTube, and WhatsApp, and provides a roadmap for the development of an appropriate social media policy and strategy for navigating the digital era. The power inherent in the adoption of social networking tools to reduce marketing and promotional costs, facilitate efficiency and effectiveness in communication, and drive collaboration and innovation is underscored. These trends predict an increase in the number of social networking platforms and a broadening of the scope of these platforms. There is also an indication that as Internet access expands globally, a higher percentage of the global population will go online using their mobile devices and, specifically, for social networking. These developments, Avalanche of Leads emphasizes, make it imperative for individuals and businesses alike to take the steps necessary to develop a winning social media strategy that employs tools that have become important for life and business. A failure in this regard could mean being left out of the social media ecosystem, an environment rich with opportunities to thrive!
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Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 164 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
