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Augmented Reality and Virtual Reality: The Power of AR and VR for Business

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Augmented Reality and Virtual Reality: The Power of AR and VR for Business - Tom Dieck, M Claudia (Editor), and Jung, Timothy (Editor)
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This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their ...

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Augmented Reality and Virtual Reality: The Power of AR and VR for Business 2019, Springer, Cham

ISBN-13: 9783030062453

2019 edition

Hardcover