"an essential read" - TechCrunch In 2012, TikTok's parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world's fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan's book documents for the first time the ascendancy and missteps of a company ...
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"an essential read" - TechCrunch In 2012, TikTok's parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world's fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan's book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology. A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance's original team, incisive analysis and telling infographics, "Attention Factory" is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade. Why was ByteDance, a Chinese company, the one to build TikTok? Exactly who is Zhang Yiming, the company's mysterious founder? Which little known growth hacks did ByteDance use in their rise to the top? Does TikTok herald a new era of Chinese companies challenging Silicon Valley? How does the legendary TikTok algorithm work? Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success. Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book's sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere. Get the inside story on TikTok now.
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Add this copy of Attention Factory: The Story of TikTok and China's to cart. $23.49, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Independently Published.
Add this copy of Attention Factory: the Story of Tiktok and China's to cart. $20.10, fair condition, Sold by Upward bound books rated 4.0 out of 5 stars, ships from Valrico, FL, UNITED STATES, published 2020 by Independently Published.
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Fair. This item is worn. Signs of wear may include aesthetic issues such as scratches, dents and worn corners. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy number of notes and highlighting, but the text is not obscured or unreadable.
Add this copy of Attention Factory: The Story of TikTok and China's to cart. $27.04, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Independently Published.
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Segovia, Valentina. Fine. Trade paperback (US). Glued binding. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Attention Factory: The Story of TikTok and China's to cart. $27.24, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Independently Published.
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Seller's Description:
Segovia, Valentina. New. Trade paperback (US). Glued binding. 304 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Attention Factory: the Story of Tiktok and China's to cart. $44.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Independently published.
Add this copy of Attention Factory: the Story of Tiktok and China's to cart. $75.17, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Independently published.
