A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
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A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.
Read Less
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Seller's Description:
*Price HAS BEEN REDUCED by 10% until Monday, Nov. 4 (weekend sale item)* Three Volumes, 2576 pp., Hardcovers, ex library, else text clean and binding tight. -If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country.
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Seller's Description:
Near Fine. Three volume set, complete. First edition, 1969. Cloth hardcovers, clean unmarked books, Near Fine copies, owner's stamp and inscription on the front pastedown, minor discoloration to the covers of the books, no dust jackets.
