The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Read More
The authors show how to "manage" ingenuity--and "manufacture" the next great idea, in other words they tell what managers need to know about how artists and highly creative people work.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine in Very Good jacket. Book Royal octavo, hardcover, fine in near fine purple pictorial dj. Foreword by Dr. Eric Schmidt CEO of Google. This book is the result of a multi-year collaboration between Harvard Business School professor Robert Austin and leading theatre director and playwright Lee Devin. Together, they demonstrate striking structural similarities between theatre artistry and production and today's business projects--and show how collaborative artists have mastered the art of delivering innovation "on cue, " on immovable deadlines and budgets. These methods are neither mysterious nor flaky: they are rigorous, precise, and--with this book's help--absolutely learnable and reproducible. 201 pp.
