"Apex: Hides the Hurt" is a brilliant contemporary satire on the world of marketing, in which memory, race and history are conveniently subsumed into the cover-up of corporate branding. A 'nomenclature consultant' - an expert on naming the most disparate things, from antidepressants to cars, and spoons to plasters - is summoned by the city authorities of Winthrop to decide on its new name. Lucky Aberdee, the millionaire software entrepreneur, wants the name changed to something that will reflect the town's capitalist ...
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"Apex: Hides the Hurt" is a brilliant contemporary satire on the world of marketing, in which memory, race and history are conveniently subsumed into the cover-up of corporate branding. A 'nomenclature consultant' - an expert on naming the most disparate things, from antidepressants to cars, and spoons to plasters - is summoned by the city authorities of Winthrop to decide on its new name. Lucky Aberdee, the millionaire software entrepreneur, wants the name changed to something that will reflect the town's capitalist aspirations; Albie Winthrop, eccentric son of the town's aristocracy, thinks Winthrop is a perfectly appropriate name and can't imagine what the fuss is all about; and Regina Goode, the Mayor, a descendant of the black settlers who founded the town, has her own secret agenda for what the name should be. What name will our limping word-catcher finally choose, thus deciding the future of the whole town and population?
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Fine. B-format paperback. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
