Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts - voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size. In this substantially extended second ...
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Analysts on Analyst Relations is a comprehensive and practical guide to launching and operating a world-class analyst relations (AR) program. It incorporates the collective insights of over 50 successful, top-of-their-field analysts - voices often missing in the AR conversation. Contributing analysts represent top-of-the-market firms, from the giants that dominate like Gartner, Forrester, and IDC, to the critical one-person analyst shops that wield influence beyond their size. In this substantially extended second edition, author Robin Schaffer adds more topics and more analysts to the conversation. You'll find new chapters that delve into category creation, the impact of AI, and the analyst-investor ecosystem. In addition, co-author Chris Holscher contributes a detailed chapter about how startups use AR as a key success factor. Finally, there's a cringeworthy yet entertaining new chapter on AR war stories Analysts on Analyst Relations is filled with challenges, aspirations, and advice on building strong relationships and presenting your company in the most positive light. It is an easy and enlightening read, with profitable insights for all, from the experienced analyst relations professional to the uninitiated startup founder.
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Fine. Trade paperback (US). Glued binding. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. Trade paperback (US). Glued binding. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 224 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
