This book offers information about legal issues affecting marketers. It covers product liability, trademarks, patents, copyrights, advertising, brand protection, credit collection, legal restrictions regarding sales and customer relations. Chapters range from How to Defend your Trademark to Reclaiming Goods From a Bankrupt Customer.
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This book offers information about legal issues affecting marketers. It covers product liability, trademarks, patents, copyrights, advertising, brand protection, credit collection, legal restrictions regarding sales and customer relations. Chapters range from How to Defend your Trademark to Reclaiming Goods From a Bankrupt Customer.
Read Less
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Seller's Description:
Fine. Like New inside and out. Very clean. There is an organization stamp on introduction page, otherwise the book is in brand new condition. Electronic delivery tracking will be issued free of charge. 507 pages. Ounce of Prevention.
