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An Introduction to Survey Research, Volume I: The Basics of Survey Research

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An Introduction to Survey Research, Volume I: The Basics of Survey Research - Cowles, Ernest L, and Nelson, Edward
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Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior. This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It ...

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An Introduction to Survey Research, Volume I: The Basics of Survey Research 2019, Business Expert Press, New York

ISBN-13: 9781948976053

2nd Revised edition

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