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An Introduction to Survey Research, Polling, and Data Analysis

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An Introduction to Survey Research, Polling, and Data Analysis - Weisberg, Herbert F, Prof., and Krosnick, Jon A, and Bowen, Bruce D
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This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies ...

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An Introduction to Survey Research, Polling, and Data Analysis 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803974029

3rd Revised edition

Trade paperback

An Introduction to Survey Research, Polling, and Data Analysis 1996, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780803974012

3rd Revised edition

Hardcover