With his 1954 book The Nature of Prejudice, American psychologist Gordon Allport displays the crucial skill of reasoning, producing and organizing an argument that was persuasive enough to have a major impact not only in universities, but also on government policy. The question that Allport tackled was an old one: why are people so disposed to prejudice against those from other groups? Earlier psychologists had suggested a number of reasons, especially in the case of racial prejudice. Some had suggested that racism was a ...
Read More
With his 1954 book The Nature of Prejudice, American psychologist Gordon Allport displays the crucial skill of reasoning, producing and organizing an argument that was persuasive enough to have a major impact not only in universities, but also on government policy. The question that Allport tackled was an old one: why are people so disposed to prejudice against those from other groups? Earlier psychologists had suggested a number of reasons, especially in the case of racial prejudice. Some had suggested that racism was a learned behaviour, conditioned by negative experiences of other races; others that there was an objective rationale to negative racial stereotypes. Allport, however, reasoned that prejudice is essentially a by-product of the necessary mental shortcuts the human brain uses to process the vast amount of information it takes in. Because our brains want to use as little effort as possible, they regularly fall back on simple stereotypes - which easily generate prejudice. Gathering strong evidence for this hypothesis, he reasoned, clearly and persuasively, that our natural cognitive approach is the most significant factor in accounting for prejudice. Going further still, Allport also reasoned that, once this was better understood, social scientists would be able to influence policy-makers to curb discrimination by law.
Read Less
Add this copy of An Analysis of Gordon W. Allport's the Nature of to cart. $7.74, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2017 by Macat Library.
Add this copy of An Analysis of Gordon W. Allport's the Nature of to cart. $10.69, new condition, Sold by GreatBookPricesUK5 rated 4.0 out of 5 stars, ships from Castle Donington, DERBYSHIRE, UNITED KINGDOM, published 2017 by Macat Library.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 98 p. Macat Library. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of An Analysis of Gordon W. Allport's the Nature of to cart. $9.85, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Macat Library.
Add this copy of An Analysis of Gordon W. Allport's The Nature of to cart. $27.93, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2017 by Macat International Limited.
Add this copy of An Analysis of Gordon W. Allport's The Nature of to cart. $17.42, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2017 by Macat Library.