The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.
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The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.
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Add this copy of American Patriotism and Corporate Identity in to cart. $76.41, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2019 by Peter Lang AG.
Edition:
2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Publisher:
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Published:
1/14/2019 12: 03: 00 AM
Language:
English
Alibris ID:
18302239436
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Edition:
2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
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Edition:
2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Publisher:
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Published:
1/14/2019 12: 03: 00 AM
Language:
English
Alibris ID:
18302123413
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of American Patriotism and Corporate Identity in to cart. $103.90, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Publisher:
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Published:
2019
Language:
English
Alibris ID:
15721384307
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New. Print on demand Sewn binding. Cloth over boards. 362 p. Contains: Illustrations, black & white, Illustrations, color. Mainzer Studien Zur Amerikanistik, 72.
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2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
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2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
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Edition:
2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
