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American Patriotism and Corporate Identity in Automobile Advertising: What's Good for General Motors Is Good for the Country and Vice Versa?

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American Patriotism and Corporate Identity in Automobile Advertising: What's Good for General Motors Is Good for the Country and Vice Versa? - Herget, Winfried, and Weik, Markus
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The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

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American Patriotism and Corporate Identity in Automobile Advertising: What's Good for General Motors Is Good for the Country and Vice Versa? 2019, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften, Frankfurt a.M.

ISBN-13: 9783631776940

Hardcover