The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for "the modern battle") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the postwar era represented a flood of products and services for every occasion.Combining social, corporate, and graphic history, this new hardcover edition of 1940s ads follows America's development through the anxieties of war to the ...
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The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for "the modern battle") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the postwar era represented a flood of products and services for every occasion.Combining social, corporate, and graphic history, this new hardcover edition of 1940s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!"Through motorcars, cigarettes, lipsticks, and cans of Campbell's soup, this is an at once entertaining and eye-opening survey of the fears, fads, and dreams that characterized a decisive decade.
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Seller's Description:
Like New. Size: 8x2x11; Taschen GmbH; Koeln, 2014. Hardcover. Text in English, German, French and Spanish. A Near Fine, white binding with pink and black lettering on front board and spine, binding sturdy and intact, couple of small scuff marks to rear board, small dent bottom edge pages 695-698, trace handling marks, in a Near Fine, trace handling/scuff marks to panels, mild edge/corner wear, Dust wrapper. A nice, clean and unmarked copy. 4to[quarto or approx. 11.5 x 13.5 inches], 704pp., indexed, color and b&w illustrations. We pack securely and ship daily with delivery confirmation on every book. The picture on the listing page is of the actual book for sale. Additional Scan(s) are available for any item, please inquire.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Near Fine in Very Good+ jacket. 704pp, quarto hardcover in dj. boards clean and sharp, tight binding, interior clean throughout. DJ covers lightly worn but clean, no tears.
