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Alien Thinking: The Unconventional Path to Breakthrough Ideas

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Alien Thinking: The Unconventional Path to Breakthrough Ideas - Bouquet, Cyril, and Barsoux, Jean-Louis, and Wade, Michael
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"How do people come up with truly original ideas? For the past decade, the authors of this book have studied individuals who have made leaps of creativity-inventors, scientists, doctors, entrepreneurs and artists-and concluded that there are five patterns of thinking that distinguish them from the rest of us. These five patterns-Attention, Levitation, Imagination, Experimentation and Navigation-lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to ...

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Alien Thinking: The Unconventional Path to Breakthrough Ideas 2021, PublicAffairs

ISBN-13: 9781541750913

Hardcover