By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this ...
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By one of the leading lights in the new marketing revolution, this pioneering book draws from the latest findings in business theory, cognitive neuroscience and social research, to provide a new direction and system for marketing. Instead of relying on the traditional (image-based) approach, Grant argues companies should now direct their efforts at building shared meaning and learning - through interactive and non-traditional media - as the basis for marketing. For anyone involved directly or indirectly with marketing, this highly acclaimed book is essential reading. 'Radical thinking that cuts across business as a whole. If you really want to understand and connect with tomorrow's consumer, read this book today.' David Patton, European Vice-President of Marketing, Sony PlayStation 'A much needed contribution to the practice of marketing ... the reader will be greatly rewarded by this splendid book.' Professor Gerald Zaltman, Harvard Business School 'We need to rethink branding in terms of concept not image. This book brings the whole subject up to date.' Hermann Hauser, entrepreneur and co-founder of Amadeus Capital
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Seller's Description:
Good in Good jacket. Size: 6x1x9; Has some light general reading/shelfwear, with tanning to page edges-otherwise, this is a clean, tight copy. Dispatch within 24hrs from the UK.
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PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
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Seller's Description:
Very Good in Very Good, Not Price Clipped jacket. Book Complete number line from 1 to 9; some edge wear to boards and dust jacket; light remainder line on bottom edge; otherwise a solid, clean copy with no marking or underlining; a very good reading or study copy; dust jacket is protected by a mylar cover; 288 pages.