Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the ...
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Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertising to the American Woman. This is a lavishly illustrated survey of how the mass production of consumer goods, the development of the advertising industry, and the evolution of women's roles in society inextricably progressed through the twentieth century. The author focuses on the marketing perspective of the topic rather than on the consumer's point of view. Inevitably, a number of cultural themes run throughout the work, illustrating in an innovative way how women's roles in society have shifted during the past hundred years. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and yet, at the same time, became an underlying force of progressive social change. For example, this study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereotype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer. This is an ideal book for the student of women and/or advertising and will appeal to a large audience, including those interested in advertising, mass communication, women's studies, American history, and fashion design.
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Add this copy of Advertising to the American Woman: 1900-1999 to cart. $32.45, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $36.45, good condition, Sold by Fables Books rated 5.0 out of 5 stars, ships from Goshen, IN, UNITED STATES, published 2002 by Ohio State University Press.
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Seller's Description:
Good. A former library book with all the expected stamps stickers and markings. Some shelf storage or usage wear present. The binding is tight and all pages are present. Includes dustjacket. The pages appear unmarked. Individually inspected by Shadow. Pictures available upon request. Thanks for supporting an independent bookseller!
Add this copy of Advertising to the American Woman Format: Hardcover to cart. $58.87, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $67.56, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $83.62, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $125.38, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $125.90, new condition, Sold by Just one more Chapter rated 4.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2002 by Ohio State University Press.
Add this copy of Advertising to the American Woman to cart. $132.86, new condition, Sold by GridFreed rated 4.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2002 by Ohio State University Press.
