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Advertising the Black Stuff in Ireland 1959-1999: Increments of Change

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Advertising the Black Stuff in Ireland 1959-1999: Increments of change - Maher, Eamon, and Medcalf, Patricia
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Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.

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Advertising the Black Stuff in Ireland 1959-1999: Increments of change 2020, Peter Lang Ltd, International Academic Publishers, Oxford

ISBN-13: 9781789973457

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