Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late ...
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Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9780521293068.
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New. Trade paperback (US). Contains: Unspecified. Cambridge Studies in Romanticism . Includes unspecified. Intended for professional and scholarly audience.
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Very Good. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION-VERY GOOD-HARDBACK-light wear and scuff marks to jacket, pages in nice condition, shipped from the UK. Cambridge Studies in Romanticism . Intended for professional and scholarly audience.
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Seller's Description:
New. Trade paperback (US). Contains: Unspecified. Cambridge Studies in Romanticism . Includes unspecified. Intended for professional and scholarly audience.
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Seller's Description:
New. Trade paperback (US). Contains: Unspecified. Cambridge Studies in Romanticism . Includes unspecified. Intended for professional and scholarly audience.
