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Advertising and Marketing in Theater

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Advertising and Marketing in Theater - Capaccio, George
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The show will go on, but it won't matter if no one is there to watch it. Populating the audience falls to people in advertising and marking, who generate publicity that is both free and purchased. This book focuses on some of the methods of these key people on whom the success of the show depends.

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Advertising and Marketing in Theater 2017, Cavendish Square Publishing, New York

ISBN-13: 9781502634306

Trade paperback

Advertising and Marketing in Theater 2017, Cavendish Square Publishing, New York

ISBN-13: 9781502629999

Hardcover