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Advertising Tower: Japanese Modernism and Modernity in the 1920s

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Advertising Tower: Japanese Modernism and Modernity in the 1920s - Gardner, William O
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This book examines responses of Japanese authors to the aesthetic transformation of Tokyo influenced by the activities of Japanese advertisers in the early 20th century. Gardner shows how modernist works offer new constructions of subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."

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Advertising Tower: Japanese Modernism and Modernity in the 1920s 2006, Harvard University Press, Cambridge

ISBN-13: 9780674021297

Hardcover