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Advertising Manager's Handbook

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Advertising Manager's Handbook - Bly, Robert W.
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A desktop tool for marketing directors/managers, sales managers, product managers, advertising professionals, and anyone else involved in advertising management. The book shows how to plan, implement and manage an effective advertising programme.

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Advertising Manager's Handbook 1998, Prentice-Hall, Harlow

ISBN-13: 9780137571888

2nd edition

Hardcover

Advertising Manager's Handbook 1992, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780130073457

Hardcover