In this text the author addresses some of the key issues confronting advertising managers in the diverse business publishing industry. He presents 39 case studies of major publishing firms, including McGraw-Hill, Maxwell Communications, and Harcourt, Brace and Jovanovich.
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In this text the author addresses some of the key issues confronting advertising managers in the diverse business publishing industry. He presents 39 case studies of major publishing firms, including McGraw-Hill, Maxwell Communications, and Harcourt, Brace and Jovanovich.
Read Less
Add this copy of Advertising Management and the Business Publishing to cart. $17.50, new condition, Sold by Scholars Attic rated 5.0 out of 5 stars, ships from Lake Barrington, IL, UNITED STATES, published 1991 by N. Y. Univ.
Add this copy of Advertising Management and the Business Publishing to cart. $22.50, new condition, Sold by Scholars Attic rated 5.0 out of 5 stars, ships from Lake Barrington, IL, UNITED STATES, published 1991 by N. Y. Univ.
Add this copy of Advertising Management and the Business Publishing to cart. $41.42, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by New York University Press.
Add this copy of Advertising Management and the Business Publishing to cart. $52.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1991 by New York University Press.
Add this copy of Advertising Management and the Business Publishing to cart. $34.00, very good condition, Sold by Robinson Street Books rated 3.0 out of 5 stars, ships from Binghamton, NY, UNITED STATES, published 1991 by New York University Press.
