The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.
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The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.
Read Less
Add this copy of Advertising: Made Simple to cart. $40.05, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1985 by Made Simple.
