This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the UK laws, statutes, and self-regulatory codes that govern advertising, along with sections given to the specific issues affecting television, radio, and cinema. The new second edition takes on a more practical and~user-friendly structure, with updated ...
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This invaluable guide focuses specifically on advertising law and the myriad rules controlling the advertising industry. It covers all aspects of the law as it affects advertising, from European legislation and copyright law to libel and obscenity laws. It clearly explains the UK laws, statutes, and self-regulatory codes that govern advertising, along with sections given to the specific issues affecting television, radio, and cinema. The new second edition takes on a more practical and~user-friendly structure, with updated and expanded coverage of contract law, breach of confidence, copyright, and data protection. It contains new material covering cosmetics and surgery advertising, ambush and ambient marketing, new media marketing, branded content, and transport, as well as a new chapter on gambling, covering the changes and development brought about by the UK's Gambling Act 2005.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.