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Seller's Description:
Very good. No dust jacket. Ex-library. 702 p. Audience: General/trade. LCCN 83061930 Type of material Book Personal name Runyon, Kenneth E. Main title Advertising / Kenneth E. Runyon. Edition 2nd ed. Published/Created Columbus, Ohio: C.E. Merrill Pub. Co., c1984. Description xiii, 702 p. : ill. (some col. ); 29 cm. ISBN 0675200881 LC classification HF5823. R757 1984 Related names Runyon, Kenneth E. Advertising and the practice of marketing. LC Subjects Advertising. Marketing. Notes Rev. ed. of: Advertising and the practice of marketing. c1979. Includes bibliographical references and indexes. Dewey class no. 659.1
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Seller's Description:
Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
