As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.
Read More
As more and more conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more exclusive routes. This illustrated book offers an overview of these revolutionary techniques, media and ideas.
Read Less
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1350grams, ISBN: 9780500286876.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Light shelf wear & small dents/creases to edges of dust jacket. Faint scratches/scuffs to dust jacket. Content unread/like new. Sewn binding. Paper over boards. With dust jacket. 224 p. Contains: Illustrations.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 0500286876. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--224 pages. Description: "Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and 'Advertising is Dead' is the only complete survey of this global shift. 435 color illustrations."--with a bonus offer--
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. 0500513147. *** FREE UPGRADE to Courier/Priority Shipping Upon Request ***-*** IN STOCK AND IMMEDIATELY AVAILABLE FOR SHIPMENT-Flawless copy, brand new, pristine, never opened--224 pages. Description: "Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the lack of innovation within the traditional advertising formats and the power that media fragmentation and technology give to consumers to tune out the noise. The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient, and Tom Himpe is the first to harness them into an integrated communications approach. There is no longer one route to grab consumer attention, and 'Advertising is Dead' is the only complete survey of this global shift. 435 color illustrations."--with a bonus offer--
