This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ... so far conducted are not conclusive enough for the average advertiser. Each advertiser must make his own experiments, finally standardizing on the space and position that his own experience, added to the experience of others, proves to be best adapted to serve his particular purposes. REVIEW Draw a mental ...
Read More
This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ... so far conducted are not conclusive enough for the average advertiser. Each advertiser must make his own experiments, finally standardizing on the space and position that his own experience, added to the experience of others, proves to be best adapted to serve his particular purposes. REVIEW Draw a mental picture of the purchaser of a $3,000 automobile. What media would you use to reach him? What advertising media most influence you in your buying? Why? Why do agencies prefer the flat rate basis for newspaper rates? Have you a definite concept of the typical customer of your business? CHAPTER X WEIGHING PRESTIGE 1. The meaning of prestige.--In weighing the value of an advertising medium, the advertiser first considers its circulation--the unit cost of reaching each possible purchaser. The careful study of this, problem involves all the things discussed in the last chapter. After weighing circulation, the advertiser next asks himself this question: What is the prestige of the medium? Prestige means influence. The prestige of an advertising medium is the influence it has on its readers. Its prestige is measured by the confidence of its advertisers. Prestige is important to the advertiser because the degree to which readers will be influenced by advertisements appearing in a medium is largely determined by their confidence in it. No two media have exactly the same prestige; the advertiser's problem is to pick out those mediums that will have the most influence on the particular class of people that he wishes to reach. 2. Prestige of direct media.--The prestige of direct mediums varies in three ways. First, it varies with the kind of the medium. A sealed letter sent out under a two-cent stamp, for instance, ordinarily carries more prestige than an...
Read Less
Add this copy of Advertising Campaigns Modern Business-Vol 13 to cart. $17.00, good condition, Sold by Pepper's Old Books rated 2.0 out of 5 stars, ships from Hanson, KY, UNITED STATES, published 1921 by Alexander Hamilton Institute.
Add this copy of Advertising Campaigns to cart. $21.61, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2022 by Legare Street Press.
Add this copy of Advertising Campaigns to cart. $25.24, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2022 by LEGARE STREET PR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Advertising Campaigns to cart. $26.69, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2022 by LEGARE STREET PR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Advertising Campaigns to cart. $29.57, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
Add this copy of Advertising Campaigns to cart. $31.33, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2022 by Legare Street Press.
Add this copy of Advertising Campaigns to cart. $34.49, new condition, Sold by Books2anywhere rated 5.0 out of 5 stars, ships from Fairford, GLOUCESTERSHIRE, UNITED KINGDOM, published 2022 by LEGARE STREET PR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Advertising Campaigns to cart. $36.49, new condition, Sold by Paperbackshop International rated 2.0 out of 5 stars, ships from Fairford, GLOS, UNITED KINGDOM, published 2022 by LEGARE STREET PR.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
PLEASE NOTE, WE DO NOT SHIP TO DENMARK. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Please note we cannot offer an expedited shipping service from the UK.
Add this copy of Advertising Campaigns to cart. $39.01, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Legare Street Press.
Add this copy of Advertising Campaigns to cart. $41.40, new condition, Sold by Booksplease rated 3.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2022 by Legare Street Press.
