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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns

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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns - Turnbull, Sarah, and Kelley, Larry, and Jugenheimer, Donald
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This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework.

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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 2023, Routledge, Oxford

ISBN-13: 9781032164601

4th edition

Trade paperback

Advertising Account Planning: Planning and Managing Strategic Communication Campaigns 2023, Routledge, Oxford

ISBN-13: 9781032168227

4th edition

Hardcover