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Advertising: A Cultural Economy

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Advertising: A Cultural Economy - McFall, Liz
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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

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Advertising: A Cultural Economy 2004, Sage Publications Ltd, London

ISBN-13: 9780761942559

Trade paperback

Advertising: A Cultural Economy 2004, Sage Publications Ltd, London

ISBN-13: 9780761942542

Hardcover