Its a multimedia world, and todays journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the books clear instruction and advice from those ...
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Its a multimedia world, and todays journalists must develop a multimedia mindset. How does this way of thinking change the newsgathering and news production processes? Having conceived of and written their book in this changed media landscape, broadcast veterans Wenger and Potter seamlessly build on the fundamentals of good television reporting while teaching students to use depth, interactivity and immediacy as they maximize the advantages of each platform. While retaining the books clear instruction and advice from those in the trenches, the authors focus on updating to reflect the latest issues and trends with: * greater emphasis on the importance of understanding the audience; * a new focus on the use of social media to gather, promote and disseminate news content; * expanded information on "the three screen strategy" to deliver content to mobile devices, the web and television; * new opportunities created by entrepreneurial, niche and hyper-local news sites; * suggestions for how readers can develop their own "brands," including updated multimedia portfolios; and * interviews with dozens of additional journalists at the forefront of industry changes. To show how the books lessons work in the field, every chapter includes: * Know and Tell-professional journalists share insights on multiplatform approaches and industry changes. * Trade Tools-the authors training materials, such as handy checklists with tips and best practices. * Taking It Home-brief chapter wrap-ups. * Talking Points-questions and scenarios for in-class discussion. * Online Learning Modules- interactive chapter exercises, skill-building tutorials and analysis from journalism experts. Be sure to visit the authors on twitter and their author blog! Twitter: @TVNewsLab Blog: advancingthestory.wordpress.com
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
