This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and ...
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This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
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New. Contains: Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics . XI, 132 p. 21 illus., 12 illus. in color. Intended for professional and scholarly audience.
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New. Sewn binding. Cloth over boards. 132 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics.
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Fine. Contains: Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics . XI, 132 p. 21 illus., 12 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Fine. Sewn binding. Cloth over boards. 132 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Contains: Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics . XI, 132 p. 21 illus., 12 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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Seller's Description:
New. Sewn binding. Cloth over boards. 132 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
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New. 132 p. Springer Proceedings in Business and Economics . 12 Illustrations, color; 9 Illustrations, black and white; XI, 132 p. 21 illus., 12 illus. in color. Intended for professional and scholarly audience.
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Seller's Description:
New. Sewn binding. Cloth over boards. 132 p. Contains: Unspecified, Illustrations, black & white, Illustrations, color. Springer Proceedings in Business and Economics.
