Im Mittelpunkt des Buches steht ein proze???vernetzendes und strategisch orientiertes Beschaffungs-Marketing anstelle ausf???hrender Einkaufst???tigkeit. Die integrierende Betrachtungsweise erleichtert die optimale Unternehmensversorgung, so da??? Entscheidungen gut vorbereitet werden k???nnen. Viele ???bersichten erleichtern das Verst???ndnis. Spezifizierungen f???r die eigene Unternehmenssituation sind m???glich.
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Im Mittelpunkt des Buches steht ein proze???vernetzendes und strategisch orientiertes Beschaffungs-Marketing anstelle ausf???hrender Einkaufst???tigkeit. Die integrierende Betrachtungsweise erleichtert die optimale Unternehmensversorgung, so da??? Entscheidungen gut vorbereitet werden k???nnen. Viele ???bersichten erleichtern das Verst???ndnis. Spezifizierungen f???r die eigene Unternehmenssituation sind m???glich.
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