Advanced Introduction to Advertising

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Read More

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline-online shift? Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $25.96 Title: Advanced Introduction to Advertising by Patrick De Pelsmacker Publisher: Edward Elgar Publishing Inc Print ISBN: 9781802200904, 1802200908 eText ISBN: 9781802200898 Edition: 2022 1st edition Format: PDF eBook	$25.96 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ