Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
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Adopt the techniques needed to help manage budgets and campaigns effectively, including recognizing the changing dynamics of the marketplace and implementing activity-based costing for marketing activities.
Read Less
Add this copy of Adding Value to Marketing to cart. $106.67, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1998 by Kogan Page.
