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Actionable Gamification - Beyond Points, Badges, and Leaderboards

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Actionable Gamification - Beyond Points, Badges, and Leaderboards - Chou, Yu-Kai
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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis ...

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Actionable Gamification - Beyond Points, Badges, and Leaderboards 2023, Sanage Publishing

ISBN-13: 9789395741675

Trade paperback

Actionable Gamification - Beyond Points, Badges, and Leaderboards 2017, Yu-Kai Chou

ISBN-13: 9780692858905

Hardcover