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Accountable Marketing: Linking Marketing Actions to Financial Performance

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Accountable Marketing: Linking marketing actions to financial performance - Stewart, David W, Dr. (Editor), and Gugel, Craig T (Editor)
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Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

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Accountable Marketing: Linking marketing actions to financial performance 2016, Routledge, Oxford

ISBN-13: 9780765647078

Trade paperback

Accountable Marketing: Linking marketing actions to financial performance 2016, Routledge, Oxford

ISBN-13: 9780765647061

Hardcover