Being both on-message and on-emotion is the hallmark of 21st-century advertising. Grounded in psychology and neurobiology as well as a study of advertising tactics, this resource provides 10 rules that enables companies and advertising agencies to be more effective.
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Being both on-message and on-emotion is the hallmark of 21st-century advertising. Grounded in psychology and neurobiology as well as a study of advertising tactics, this resource provides 10 rules that enables companies and advertising agencies to be more effective.
Read Less
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Seller's Description:
Fair. Picture Shown is For Illustration Purposes Only, Please See Below For Further DetailsCONDITION-VERY GOOD-HARDBACK-light grub/wear and scuff marks to jacket, pages in nice condition, shipped from the UK. Sewn binding. Cloth over boards. 208 p. Contains: Unspecified.
